McDonald’s Japan has launchd a new campaign, “Tirori Mix,” featuring a powerhouse collaboration with three of Japan’s popular music artists: Ado, YOASOBI, and Hoshimachi Suisei. This partnership aims to again link the fast-food giant’s brand with the increasingly popular world of J-pop and VTubers, following their recent collaboration with Hatsune Miku.
You can watch the animated music video below.
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The video is region-restricted, while a short preview is available on the official McDonald’s X account:
There was also a special livestream on Suisei’s YouTube channel, which you can check out below.
For this campaign, each of the three artists contributed a special song that will be part of the “Tirori Mix” campaign. The titles of the tracks were also revealed:
- Ado “Yoru no Pierrot” (“Pierrot of the Night”)
- YOASOBI “Yoru ni Kakeru” (“Racing into the Night)
- Hoshimachi Suisei “Bibideba” (“Bibideba”)
Starting on March 18, fans can expect to hear the exclusive tracks as part of McDonald’s in-store experience in Japan. Whether through special digital promotions, limited-edition packaging, or even potential live-streamed events, “Tirori Mix” is likely to be a campaign that goes beyond just hearing the songs alongside a meal.
Source: McDonald’s Japan Official X, Suisei Channel
